Alex
Romac.
I work on marketing measurement, data systems, and applied AI.
Full-time at Haus, where I focus on marketing science and measurement. I also advise a small number of brands on AI and data strategy.
Make better decisions with better data.
My work spans statistical modeling, experimentation, and the data systems that make them useful. I like building things, testing ideas, and finding practical answers to messy questions.
Marketing mix modelingIncrementalityPredictive LTVApplied AIData infrastructure
EXPERIMENT 001: REVENUE DECOMPOSITIONSIMULATED DATA · 2026
WEEKLY MEDIA SPEND
ANNUAL REVENUE
$0.0M
BASELINEHOLIDAYFACEBOOKGOOGLETV
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CONTROL VARIABLES
BACKGROUND
Things I've worked on.
HausCurrent. Marketing science and measurement.
Tydo and YaguaraPreviously led data teams and projects.
Highline CommerceFounded an ecommerce fulfillment business.
ParavelPreviously led data strategy.
Additional work with ecommerce brands including Dose and Solawave.
CONTACT
Say hello.
Not actively seeking consulting engagements, but always happy to talk about interesting problems.
alex@romacconsulting.com